Corporate culture, as the soul of the healthy development of the company, is the inexhaustible power to promote the steady development of the enterprise. At 10 am on July 30, 2021, MRF corporate culture internal information conference officially kicked off, the host Kanas led everyone to further understand MRF corporate culture, and through the deepening and penetration of general manager Niya, management staff launched how to practice the core values of the enterprise to share and discuss.

At the meeting, general manager Niya told us about the source of the company's corporate culture, which further deepened our understanding and understanding of the company's corporate culture.

Ⅰ.Business philosophy:

At the beginning of the establishment of the company, the general manager hoped that the future development of the company would be as stable as Mount Tai, the team members had culture and soul, the sea was open to all rivers, and the spirit was rich. He hoped that the company would become a century-old enterprise, so she got the company name "MRF", which means "stable as Mount Tai, broad and profound".

Ⅱ.Our vision:

1. Become a global supply chain enterprise. We have at home and abroad to set up branches in several countries cities: shenzhen, Shanghai, Qingdao, ningbo, xiamen, tianjin, Poland, Moscow, Turkish, British, etc., in the future to set up in Spain, the United States and other branch company, we have been gradually expand the business landscape, and make unremitting efforts to become a global supply chain enterprises.

2. Become the industry benchmark of freight forwarding services in the new era of China. As a service industry, our competitiveness lies in the quality of our service, so we will adopt new technologies and systems as times change. In response to market changes, we make adjustments to the form of services; We are committed to reflect the essence of service: to meet the customer experience, improve the quality of service, and strive to become the benchmark of the logistics service industry.

Ⅲ.Our mission:

With innovation and modern logistics integration, simple. Visualization, simplicity, big data and intelligence are becoming the development trend of the current logistics industry. Therefore, the demand of the logistics industry in the future will also be to achieve the most visible effect in a simple way. As a member of the logistics industry, we have the obligation to think about how to promote the integration of the industry with innovative thinking, simplicity and sharing, so that customers can clearly experience the complete logistics process on the same platform.

Ⅳ.Core value

Mature, responsible, efficient, win-win cooperation. The core values of the company come from the beginning of the establishment of the company. Niya, the general manager, saw that some companies did not have layout and thinking, did not take responsibility for employees and customers, and lacked such qualities as maturity, responsibility and efficiency, so she thought about what kind of company she wanted to do. Niya hopes that every partner in our company is a mature individual who is responsible for his or her own behavior. Serving customers requires timely feedback and efficient handling of work. We also hope that each partner can achieve win-win results in cooperation. Because only good for suppliers, products and services will be good; Good to team members, each link of the work of the presentation effect will be good; Good to the customer, the company benefits will be good. Only when each kind of relationship is well, can the result of win-win cooperation be achieved.

After the general manager shared, everyone had a deeper understanding of the corporate culture and was full of expectations for the future development prospects. However, how to realize it is the most important step in the construction of corporate culture. Finally, under the guidance of the host, we launched a heated discussion on how to practice the core values of the enterprise in different groups.

Representative Benjamin spoke:

Provide the best logistics solutions and professional suggestions when facing customers; All information provided must be accurate, which represents the quality of our company; Face up to customer needs and take our responsibilities. For partners, need to be honest, trust each other, and the unity of knowledge and practice; Positive cooperation, communication, enough patience. For employees, training is very important; The atmosphere of the team can drive the development of the team; Implement the company culture in the training process; Care about employees, for employees to fight for, let employees recognize the company, recognize the team.

Representative Lucky spoke:

Mature: perfect training system; The promulgation and reform of the new system will be discussed by the management, and then by the staff, and then feedback to the management. This series of thoughtful and repeated discussion process reflects the performance of maturity. Efficient: Reply to emails quickly and solve the feedback, and the administration department is efficient in recruitment. Responsible for: work remotely after hours in order to better reply to customers; Timely issue safety tips, responsible for the life safety of employees. When the contract is signed, it is responsible for the rights and interests of both parties; Win-win cooperation, multiple team cooperation to make a larger customer, to achieve a win-win situation.

Representative Sweety spoke:

Mature: for the customer, provide different solutions; for the agent unreasonable requirements, finance will negotiate with the business in advance, and then give the agent a plan, not to be condescending or directly to face the agent, reflecting the financial maturity of communication. Efficient: the agent's emails are answered within half an hour, and emergency telephone communication is solved, and the agent's reply is given within the first time, so that the agent feels at ease; financially, if there is no problem, the order is released uniformly at the first time. Responsible: online all year round, check the bill of lading with customers with heart and soul, train newcomers seriously, and be responsible for customers with professional services; the finance department will inform the agent to arrange payment 21 days in advance when the last single is released, avoiding temporary rush and giving the agent a good experience. Win-win cooperation: Finance has internal and external training for the needs of employees, to achieve common growth of employees and the company.

Representative Cody spoke:

To the customer, committed to customer satisfaction; There is a humanized SOP to reply the agent's emergency information within 30 minutes and other information within two hours; Fulfill the commitment, constantly to self-innovation, constantly improve the professionalism and service, for customers to find more solutions, to meet the needs of customers; To be honest and honest with customers, establish a trusting and responsible interpersonal relationship; Appreciate the customer, stand in the customer's position and perspective to consider; Provide professional services, timely update market information, help customers to win more orders, assist customers to improve their competitive advantage and performance. To partners, sincere, mutual help; Don't worry too much about small benefits; Based on the terms of the contract, cooperation should be fair. To employees: provide a good working environment and believe in them; Caring for and respecting the individual, encouraging each individual's ability and creativity; Provide opportunities for employees and provide more training; Clear rules and regulations and promotion system, smooth and close communication between departments.

MRF corporate culture is like an invisible baton to guide employees' steps forward, which is the guiding role of corporate culture. The core values and spirit of the enterprise play an invisible guiding function, which can provide the direction and methods for the enterprise and employees, and let the employees follow them spontaneously, so as to unify the will and vision of the enterprise and individuals, and promote the development and growth of the enterprise. We believe that under the experience sharing of each group, we will take this corporate culture concept, gather strength for the development of the company, and work together for the glory of MRF.