Empty Cup, New Battle: MRF 2026 Mid-Year Management Meeting

2026.07.31

On July 31-Aug 1, MRF held its mid-year management meeting in Shenzhen, focusing on "Empty Cup, New Battle."

Awards went to multiple teams: department-level champions (Ningbo, Qingdao, Shanghai), regional champions (SEA, Europe & SEA), and country-lane champions (Spain, Italy/Adriatic, Poland).

Sales VP review: senior leaders focus on strategy, leverage Europe-Mediterranean strengths, and stay profit-oriented.

Business units openly reviewed performance and focused on key clients for H2; support functions enhanced collaboration and optimized performance mechanisms to drive organizational upgrade.

Roundtable debated "role-based cultivation" vs "talent-based placement," reaching four consensuses; Marie's team won.

MD Niya in her closing address: MRF chooses long-term value — tough, but the farthest and steadiest path. Three battles: fight for value, build global competitive edge, protect profit lifeline. Three moves: develop business partners, EMBA empowerment for management, performance reform — results speak for who can lead and create value. "The market can eliminate a firm in an instant. Reform is exhausting, but I want to lead everyone to lift this industry and secure better futures for our comrades."

The meeting concluded successfully; a group photo captured shared consensus, and the team moves forward together into H2.